HumanScale
To develop and produce an exhibition stand to showcase the latest HumanScale ergonomic office furniture range, at Europe’s largest Bi Annual Furniture Show in Cologne. We draw on the company’s history of research and we revisited the imagery from the 70’s definitive guide to human anthropometry that changed the face of Industrial Design and ushering in the age of human-centric design.
From only three original Plastic Data Selectors and a printed manual to work with, we were able to redraw and scan sections of the old information and combined with technical drawings of the latest products, produced a new powerful ergonomic message printed to large format fabric panels that created the dramatic scale of the overall stand.
At the time, the Stand design pushed all the recommended limits of the modular system used to built the suspended graphics ‘Light Shades’ and the full 30 metre backdrop was printed and suspended in one section, not tried previously, so this drew a lot of industry visitors to the site to view the construction.
HumanScale refreshed their history and made a large statement that ‘design made human’s better’.