GETTY IMAGES - Over 5000 iconic images make up a five storey high Light Column.
The centrepiece of the interior refurbishment project is the 20 metre vertically suspended 360° Light-Feature, passing through each of the five floors of the London HQ building. Designed to showcase and illuminate the complex diversity of the modern Getty image collection in a digital flow and to encourage staff & visitors to use the stairs for a healthy working environment.
Continuing to work with the Marketing & Facilities team to develop strong creative ways to communicate the brand via the core product ie: images, which are often designed into the fabric of the interiors of key client facing areas, within the all major city offices. Formatting images to create striking features to reflect current trends in the world of Creative, News, Sport, Entertainment and Archival photography.
Also applying the same techniques to external events and exhibitions.
Converse - #Forever Chuck
Campaign Launch
The secret event was held at selected industrial space in a convenient and characteristic location, with cobbled streets, and a backdrop of Dickensian warehouses. A fully immersive experience designed to launch the brand campaign and message, through exciting private moments. Reinforce the link between Converse and youth culture with a focus on the trailblazers of London.
To this aim, all campaign films and new look book fashion images being projected via cutting edge 360° digital mapping, that created installations style presentations throughout the different allocated zones of entrance, reception, workshops and surprise dinning reveal area. With the products took centre stage in the reception zone, displayed on concrete top museum style plinths with dramatic down lighting. Surrounded by the full range of campaign images and promotion tools to educate key media and influencers on the Chuck Family offering.
Once relaxed with a drink, guests were directed to the workshop pods and to imagine and assemble their own custom made Chuck Taylor trainers, out of specially curated materials and accessories - aided by the workshop ‘Maestros’ (Students from the BA Footwear course at the University of Northampton). Then sealed and collated, ready to send to Boston for production.
Followed by a bespoke dinner by the acclaimed Honey & Co. chefs, to reflect the Chuck Family collection and immerse the guests in to the brand experience. The complete outside of the venue was fly posted with campaign street posters to complete the urban setting and present the build as a brand hub of creativity.
Westminster Abbey
In conjunction with the press department we set about the idea of how to create a 21stcentury exhibition celebrating the long history of the current Queen Elizabeth II and the Abbey in a series of key photographic images. Set in the wing of the Chapel House, which dates from the 1250s and are dominated by huge stain glass windows.
The selected solution was to design the whole display onto three simple and clean large illuminated blocks, with stretched fabric to the face, which would contain all the text copy, full pictorial credits and information, plus the key images, all laid out in their final position. Repeat this three times with no room for error and you have a very modern solution that can compete with it’s historical setting.
It was such a great successful with the public that we were asked to do it all again, to mark the Anniversary of the Queen’s Coronation. So we had to develop the idea further and include even more element into the printed graphics. With over one million people visiting the two exhibitions and with a private audience at the Abbey, this project holds a special place in our history.
HumanScale
To develop and produce an exhibition stand to showcase the latest HumanScale ergonomic office furniture range, at Europe’s largest Bi Annual Furniture Show in Cologne. We draw on the company’s history of research and we revisited the imagery from the 70’s definitive guide to human anthropometry that changed the face of Industrial Design and ushering in the age of human-centric design.
From only three original Plastic Data Selectors and a printed manual to work with, we were able to redraw and scan sections of the old information and combined with technical drawings of the latest products, produced a new powerful ergonomic message printed to large format fabric panels that created the dramatic scale of the overall stand.
At the time, the Stand design pushed all the recommended limits of the modular system used to built the suspended graphics ‘Light Shades’ and the full 30 metre backdrop was printed and suspended in one section, not tried previously, so this drew a lot of industry visitors to the site to view the construction.
HumanScale refreshed their history and made a large statement that ‘design made human’s better’.
Reuters News Agency
A large outdoor photographic exhibition was conceived to announce the Reuters news agency MOVE from Fleet Street to their new HQ home at Canary Wharf. This joint venture with CW estate featured over 100 large curated images displayed on individually custom made steel sculptured structures, to challenge and interact with the travelling commuters and visitors over a period of six months. All the images were placed in key locations to reflect or produce a reaction with their environment – all curated to the theme of movement.
The steel constructed sub frames were inspired by a visit to an Anthony Caro retrospective exhibition at Tate Britain. Solving the problem of how to hang large scale photographic images, that needs to be freestanding and self weighted, tested to withstand wind gusts of 70mph that could be created in the exposed areas between the building - and look interesting from all angles!
RCS Dexia
Working alongside the main interior designers the concept was to design a complete graphic language to flow through the 6,500m2 refurbishment. Reflecting the dynamic and professional brand of this financial services organisation, the new headquarters embodies the company’s core values of collaboration, creativity, excellence and integrity.
The Global City concept offers a variety of vibrant work settings crafted through engagement with the organisation, added texture, colour and movement to the standard vast areas of glass partitioning found in modern workspaces.
City squares - designed to create an ideal location for collaboration and reflecting the buzz of city public.
City blocks – places that allow focus for quieter one-to-one activities.
Business districts - where collaboration and business meet to create ideal day-to-day work settings.
The new headquarters welcomes clients and visitors alike, helps attract and retain the best professional financial talent in the market, and will ultimately support and enhance the company’s operations.
Russell Brand book Launch
With Revolution in the air, ten days proved enough time to settle on the right venue, confirm the music and dance acts, arrange two debate panels, commission graffiti artists to work on freshly painted selected areas, dress and style the location, build stages, set up retro lighting, sounds equipment, dressing rooms, graphics and signage, allow space and facilities for ten plus charities, local good causes (Inc. a penalty shot out for a kids football team needing a sponsor) to turn up at the last minute, cater for food and drink vendors, layout a book shop and get the guest of honour to arrive by canal boat with that same football team, because he could. Plan how all this worked and flowed timing wise, organise staff etc. etc. Squeeze in plus a yoga room, again just in case. Create an original book signing photo opportunity on an old gypsy caravan and allow for every person to get a book signed, however long it takes.
And lastly, build an emergency plan with a limited security team to mange the hundreds of extra public that turned up when Russell posted details of the ‘secret gig’ out on social media that afternoon. Get them all in and able to experience some of the event throughout the evening and get a book signed.
It’s tested the Direction and PM skills to the max, but that’s what Revolution's do – make you thinks about things differently…
“Graphic Engineering” is a phrase we have coined to encapsulate the specialised field of interior graphics in workspace schemes. Often engineers bring radical, imaginative concepts to life through knowledge, innovation, planning and shear hard work. That’s where we come in. We have worked in partnership with some of the best known lead architectural teams to bring their unique ideas to life.
Designed communication & tailored to Glass, Wall Features, Storewalls and to create Screens partitions.